Companies in the fast-paced field of B2B marketing are constantly searching for creative approaches to get to decision-makers and provide premium leads. Though content marketing—especially podcasts—has become a potent weapon for brand visibility and interaction, traditional techniques including cold phoning and email marketing still have value. Expert advice on planning, production, and distribution helps companies maximize lead creation by means of a B2B podcast agency , therefore enabling successful use of this media. Podcasts have evolved into a favorite medium for business people on the run looking for insightful analysis as digital content consumption rises. But running a good podcast calls for a well-organized approach to targeting, interaction, and conversion, not only in recording talks. Here is where a Dallas podcast studio or specialized agency can help to produce excellent material appealing to your target market. The Role of a B2B Podcast Agency in Lead Generation 1. Strate...